Monday, March 15, 2010

Recap: New Media Fashion Brunch & Boutique Crawl

The New Media Fashion brunch and boutique crawl was an all day fashion networking event held March 12, the first Friday of SXSW. This awesome event for fashion-minded individuals who run online style sites, communities and fashion blogs was hosted by Indiana Adams of & it was the first of its kind here in Austin. Way to go, Indiana!

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L to R: Anna; Kelly; Katy; Pamela; our fabulous hostess, Indiana; Kristin; Diya & Rachel

This delightful brunch was sponsored by Polished Two and EtsyAustin, whose members provided amazing handmade & goody-filled swag bags for all of the guests.

fashionbrunch 049The WonderCraft also sponsored the event, bringing a trunk show from Stella's Boutique for the ladies to shop. We also donated our DIY obi-style belt kits for the goody bags & demonstrated how to fashion the fabulous belts from vintage neckties. The belts were designed by Kim & are shown here modeled by the Beths.

The gals all had a great time picking out ties & sewing them together to make their own stylish obi belts!

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L to R: Rachel from Austin Style Watch & Cassiday from Mix 94.7 get some tips from Beth A; Grechen of Grechen's Closet & Janette of Fashion Loves People sewing with Beth H

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fashionbrunch 050After the brunch, we all headed down to the 2nd Street District for a super-fun boutique crawl! We started at Eliza Page where we browsed the beautiful jewelry displays with champagne in hand.

Beth A got these awesome shoes at Girl Next Door. I found a beautiful blue retro-styled (& magnificently marked-down) dress at Estilo.

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clockwise from top left: Merritt, Tran, Diya, Indiana, Kayla & Rachel at Cru

Along the way we enjoyed wine & chocolate-covered strawberries at Cru Wine Bar and amazing cupcakes that lived up to their name at Delish. We visited so many fabulous boutiques that I can't even remember them all, so be sure to check out the handy 2nd Street District directory to get the deets on all the great shops & restaurants in the area.

Big thanks to Indiana for hosting this & inviting us to participate - we had a fabulous time! We enjoyed meeting all of these awesome bloggers - every one of them is so cool and so sweet. Check out their blogs. More great pics of this event in our Flickr set & Fashism's Flickr photo set & in blog posts by Diya, Rachel & Cheryl. Also, be sure to check out Anna's News 8 story & video!

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