Stella gets a Makeover!

We're happy to announce a big bold new idea for Stella! We will be revamping her every 4 months or so & rotating displays, stock and most importantly the customer experience. I got to be the first guinea pig in this art installation/store theme makeover and I wanted to share with you all my ideas as well as put a call out for help.

Here is my inspiration board for how I'm going to create a new look and feel to Stella:
Emphasizing the fairytale aspect, I'd love to include fairytale books and illustrations to help cover some of the walls & benches. I'll be including trees & antlers in the displays along with books. I'm imagining a sophisticated fairytale feel merging with steampunk influences & even a holiday corner that will start out with Halloween and merge to Thanksgiving & Christmas/winter.

I want to make a call for new vendors that would have unique items that fit somewhat with the theme and invite our current vendors to contribute new items inspired by this changeover.

Stuff I'll need help finding:
-Books & paper from books
-Fairytale books & illustrations
-suitable tree branches
-antlers
-apothecary jars

Stay tuned for news regarding the reveal to happen in a few weeks!

Renegade Re-Cap: It rocked and I bought some awesome stuff!

Last weekend's utterly amazing Renegade Craft Fair (in Austin for the first time ever!) was jam packed with awesome vendors and had a huge turn out to boot! None of us knew what to expect and we were blown away with the rush on Saturday morning. The organizers told us that 1500 people came through the doors in the first hour alone!

By Sunday evening, the crowd had dwindled, we'd run out of "timber" for our "Trick Out Some Timber" craft (luckily people still loved trying the image transfer onto cardboard). Around 6pm I took the opportunity to run around the fair to do my shopping and here is what I bought:


Two heart shaped bracelets from Verameat (I love hearts... I mean Paired Hearts represent!)
And two cutie onesies from harrilu. The toaster is in homage to my pup Toast and I thought the kitten was just adorable. I also ordered a custom clutch from Jenny N. Design, can't wait to receive it! -Like this but with a different leather:

My husband came and bought:


A cool tee from KDS Clothing, and a rad Tortoise poster from Empire Press.

Our booth was rocking it too, here are a bunch of pics to prove it:

Pre-opening, I'm up on the roof to do some cleaning & decorating.

From the time the doors opened on Day 1 until they closed on Day 2, our interactive area was hoppin'!

We showed guests how to "Trick Out Some Timber" with a simple image transfer technique, & then use decoupage &/or picks from our stash of cool ribbon, trims, buttons & baubles to give it some unique flair.

Here comes the Minor Mishap Marching Band!

A steady stream of shoppers enjoyed browsing the handmade goods inside Stella's Boutique (at times it was shoulder-to-shoulder in there!), & we had our famous design-your-own pinback buttons station just outside the door.

A big "thank you" to everyone who came out! We had such a fabulous time spreading the crafty love & made lots of new friends. Can't wait for Renegade Austin 2011! {Oh yes, I think it's gonna happen!} : )

Come Tie One On at our Grand Opening!

For all the vendor & sponsor links, see our handy-dandy clickable poster.

This is going to be a blast, y'all! We hope you'll come out to craft with us, peruse the awesome handmade goods in our lovely little Airstream boutique, and learn about our craft classes & parties. We'll also have some of our favorite local makers vending at the event, so you won't want to miss all of this amazing handmade goodness!

While you're there, you can enjoy tasty treats from our fabulous sponsors, including Blue Note Bakery, Apothecary Cafe & Wine Bar and The Cupcake Bar.

We'll be posting features on each of our sponsors & vendors from now up until the Grand Opening, so stay tuned. Be sure to check out the write-ups we've done recently on Squid Ink Kollective and Merritt Gade if you missed 'em!

Artist Spotlight - SquidInkKollective

Last night I met the lovely and super crafty Lynnea 1/2 of SquidInkKollective at our monthly EtsyAustin team meeting. So naturally I had to check out her goods this morning especially since she'll be joining us for the upcoming Grand Opening of our WonderCraft boutique location February 25th 2010! Come check out her beautiful and unique screenprinted shirts, linens, and accessories.

The Squid Ink Kollective was founded in the fall of 2007 by Brian Maclaskey, who has been studying printmaking since his early teens. Brian was drawing his own cartoons from the age of 5 and grew up on a healthy diet of Robert Crumb, Propaghandi and anti-circus protests. When he's not screen printing, he's working on his own art (see http://conybologna.etsy.com), playing the drums, or making food with Lynnea.

Lynnea Edwards, the other half of the Kollective, was groomed to be a professional musician but decided to learn a more important skill than composing for whenever the apocalypse occurs. She is an entirely self-taught seamster and loves nerding out about fabric weight and different types of interfacing.

Squid Ink Kollective consists of a great team, Brian and Lynnea along with their simple set up of 1 six color manual print press, 1 exposure unit, 3 sewing machines, a whole ton of ink, screens, squeegees, thread, fabric, rulers, scissors, some trusty computers and a printer.

The mediums they have chosen to pursue our artistic creativity in allow them to share their passion with the general public as an accessible alternative to mass production. This company represents the hard work and commitment of artists dedicated to a creative-based living.

To learn even more visit their website at http://www.spiralloop.com

Awesome.