Thursday, September 30, 2010

Stella gets a Makeover!

We're happy to announce a big bold new idea for Stella! We will be revamping her every 4 months or so & rotating displays, stock and most importantly the customer experience. I got to be the first guinea pig in this art installation/store theme makeover and I wanted to share with you all my ideas as well as put a call out for help.

Here is my inspiration board for how I'm going to create a new look and feel to Stella:
Emphasizing the fairytale aspect, I'd love to include fairytale books and illustrations to help cover some of the walls & benches. I'll be including trees & antlers in the displays along with books. I'm imagining a sophisticated fairytale feel merging with steampunk influences & even a holiday corner that will start out with Halloween and merge to Thanksgiving & Christmas/winter.

I want to make a call for new vendors that would have unique items that fit somewhat with the theme and invite our current vendors to contribute new items inspired by this changeover.

Stuff I'll need help finding:
-Books & paper from books
-Fairytale books & illustrations
-suitable tree branches
-apothecary jars

Stay tuned for news regarding the reveal to happen in a few weeks!


  1. LOVE IT!!! Can't wait to see it all dressed up for fall/winter.

  2. How sweet! Love the theme :)
    I've got a fairy illustration:
    And I'll keep an eye out for any other fairytale items :)